Juggling clients, staff and home life alone can be stressful, but growing your organic social media presence doesn't have to be.
As a busy business owner in the health and wellness space, we understand that juggling patients, staff and home life alone can be stressful...and now you're expected to post on social media every day!While your social media presence may feel like a bottom of the list priority, maintaining a consistent presence online is vital to growing your business.
If you are a business owner, using a social media scheduler will help you save time and effort. However, it is not mandatory but an optional one. If you are comfortable posting content manually and can remember to do so daily, then you may not need one.
But here is the thing: You want to use your time wisely. Instead of thinking what to post in the moment, you could save a lot of time by creating posts in advance and scheduling them to go out automatically.
Putting a bulk of content on a social media scheduler keeps you on track of your posts.
Another advantage is you can see the analytics and analyze what type of posts produce the most engagements and conversions. There is a specific time when people are most active in social media and you should post during those times to maximize reach and engagements. Most schedulers will tell you an ideal time to post and will allow you to schedule at that time.
Usually, the best time to post is during 7am (before people go to work) 12pm (lunch break, people are likely going to be checking their phones) and 7pm (after work, where most people are browsing social media).
If you can keep up with these times while posting manually, then you must have better time management skills than me!
I recommend scheduling anywhere from two week to a months worth of posts in advance so that you can spend your time responding to comments, likes, shares, and interact more with your audience.
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